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Revenue Generation

The IM RevGEN team combines Property Sales, Revenue Management, and eCommerce (Digital Marketing). We eliminate the silos to work together as one cohesive team. We offer customized levels of service to provide optimum support for hotels based on their individual needs.

  • We take HOTEL SALES off the General Manager's busy plate.
  • We focus on finding NEW WAYS TO DRIVE REVENUE in the post-pandemic environment.
  • We help to identify booking channels that drive incremental demand while keeping cost of acquisition a top focus.
  • As more travelers go digital, we help hotels welcome guests online just the same as they would welcome them in the lobby – with warm hospitality, the right offers and upsell opportunities; basically, any tool that increases the chances of converting that traveler into a guest.

Property Sales

  • Lead Generation
  • RFP Management
  • 3rd Party Lead Response
  • Marketing & Promotions
  • Corporate Account Development
  • Group Booking

Revenue Generation

  • Performance Analysis & Recommendations
  • Strategic Consulting
  • Forecast Support
  • Competitive Rate Analysis
  • Negotiated Pricing Guidance
  • Group Displacement Analysis

e-Commerce

  • Hotel Website Review
  • OTA Optimization
  • Social Media Consultation
  • Reputation Management Support (Online Reviews)
  • Search Engine Optimization
  • Search Engine Marketing